Social Media Marketing Fundamental 2
TGS-2020503925
Course Schedule
For private or upcoming classes,
contact us for more information.
15 Nov ~ 17 Nov
- 15 Nov- 9:00 AM - 6:00 PM
- 16 Nov- 9:00 AM - 6:00 PM
- 17 Nov- 9:00 AM - 2:00 PM
- 17 Nov - 3:00 PM - 5:30 PM
- 17 Nov - 2:00 PM onwards
- 17 Nov - 5:30 PM onwards
15
sat
16
sun
17
mon
Available
Course Overview
This module prepares the learner to be competent in social media marketing in the real-world context. Competency training starts with understanding the strengths and weaknesses of major social media platforms such as Facebook, Instagram, Twitter & TikTok. Next, the impact of social media on a customer journey needs to be examined. Effective strategies to develop a practical social media plan in addition to detailed steps to executing both paid and organic social media campaigns will also be covered. As social media channels are best utilised to create awareness, encourage engagement and generate leads, this syllabus will focus particularly on lead generation strategies using social media.
By the end of the course, the learner will not only understand how to effectively leverage social media to build brand awareness and engagement, the learner will also be able to successfully plan, manage and execute an effective social media lead generation campaign.
Course Duration
3 Days
Recommended Learning Hours (RLH)
RLH = 22 training hours + 2 assessment hours
Languages Offered
English
Course Objectives
By the end of the training, learners will be able to:
- Establish social media marketing objectives
- Explain the considerations of consumer reviews and user-generated content
- Develop plans for social marketing campaign
- Identify key elements of an organisational social media plan
- Evaluate suitability of social media marketing opportunities
- Explain the Privacy legislation and confidentiality requirements
- Monitor outcome of social media marketing
- Explain what are the Copyright and intellectual property considerations
- Determine the feasibility of using different types of social media platforms
- Explain the key characteristics of customer behaviour in relation to social media use
- Explain the types of tools for social media Scheduling
- Evaluate usage of social media and its potential impact on the organisation
- Explain the Values of building a community of advocates on a social media platform
Who Should Attend?
This course is suitable for:
- Marketing and social media professionals seeking to strengthen their social media marketing skills.
- Entrepreneurs, freelancers, and small business owners looking to promote products or services through social media.
- Content creators and digital marketers interested in merging creativity with commerce-driven campaigns.
Entry Requirements
- Have some secondary or tertiary education, or minimum WPL of level 5 and WPN of level 5
- Have working experience of slightly more than three years for supervisors and team leaders
Assumed Skills and Knowledge
- Manage the delivery of services to stakeholders within projects of limited scope
- Have effective communication and relationship management skills to work with employees
from all levels and areas within an organisation - Provide support to operational employees in the implementation of change processes
- Work with competitive knowledge of the business, industry and sector in which the
organisation operates - Be able to listen and speak English at a proficiency level equivalent to the Employability
Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy (WPL) Level 5 - The entry requirement will be ‘N’ level/’O’ level qualification and above and be able to read
and write English at a proficiency level equivalent to the ES WSQ WPL level 5/’N’ level. - Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace
Numeracy (WPN) level 5/’N’ level
Required Years of Experience in Relevant Domain
- At least 3 years working experience in supervisory/team leader role.
Course Fees
$1300.00
(Excluding GST)
$1417.00
SMEs
Singapore Citizens
<40yrs
Singapore Citizens
≥40yrs
PR / LTVP+
≥21yrs
International Learners
SMEs
$507.00
(After 70% SSG Funding)
$507.00
(After 70% SSG Funding)
$507.00
(After 70% SSG Funding)
$1417.00
SMEs
Singapore Citizens
<40yrs
Singapore Citizens
≥40yrs
PR / LTVP+
≥21yrs
International Learners
Non-SMEs
$767.00
(After 50% SSG Funding)
$507.00
(After 70% SSG Funding)
$767.00
(After 50% SSG Funding)
$1417.00
SMEs
Singapore Citizens
<40yrs
Singapore Citizens
≥40yrs
PR / LTVP+
≥21yrs
International Learners
Self-Sponsored
$767.00
(After 50% SSG Funding)
$507.00
(After 70% SSG Funding)
$767.00
(After 50% SSG Funding)
$1417.00
SMEs
Singapore Citizens
<40yrs
Singapore Citizens
≥40yrs
PR / LTVP+
≥21yrs
International Learners
Non-SMEs
$885.00
(After 50% SSG Funding)
$585.00
(After 70% SSG Funding)
$885.00
(After 50% SSG Funding)
$1635.00
Refund & Withdrawal
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Funding & Subsidies
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