TGS-2023036982
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Live commerce is the act of selling products online through live video while shoppers interact with the brand in real-time.
This course will equip learners with the knowledge and skills to effectively required to manage and execute a live commerce TikTok livestream session from end to end – from scripting and preparations to the actual streaming and live interactions to the management of fans interactions and follow-ups during and after the live session.
3 Days
RLH = 22.5 training hours + 1.50 assessment hours
English
By the end of the training, learners will be able to:
Apply customer analysis tools and applied behaviour analysis to profile customer segments to determine live commerce experience model, pricing strategy and product choices
Determine the implications of customer experience management before, during and after livestreams on the organisation’s product sales and marketing success
Set up performance indicators and analytics dashboards to analyse customer experience and engagement after live engagements
Derive insights about the target customers, their emotional triggers and their ideal customer experience
Prepare the run sheet and script for live engagement with customers for specific products based on insights
Conduct the livestream session in alignment with the overall vision and plan for the target customer’s journey
Manage communications with the customers after the live engagement to ahieve the engagement goals
This course is suitable for:
Learners without the above qualifications may be accepted if they have at least 3 years of relevant working experience in retail or customer-facing roles, subject to the Management Representative’s (MR) approval.
Singapore Citizens
<40yrs
Singapore Citizens
≥40yrs
PR / LTVP+
≥21yrs
International Learners
(After 70% SSG Funding)
(After 70% SSG Funding)
(After 70% SSG Funding)
Singapore Citizens
<40yrs
Singapore Citizens
≥40yrs
PR / LTVP+
≥21yrs
International Learners
(After 50% SSG Funding)
(After 70% SSG Funding)
(After 50% SSG Funding)
Singapore Citizens
<40yrs
Singapore Citizens
≥40yrs
PR / LTVP+
≥21yrs
International Learners
(After 50% SSG Funding)
(After 70% SSG Funding)
(After 50% SSG Funding)
Singapore Citizens
<40yrs
Singapore Citizens
≥40yrs
PR / LTVP+
≥21yrs
International Learners
(After 50% SSG Funding)
(After 70% SSG Funding)
(After 50% SSG Funding)
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